 | ||||||
Call us! (415) 555-5555
| ||||
| ||||
Business Tip of the Day / Past Tips
Site Menu
V.I.P. Video Producers
Websites for V.I.P.s
| ||||
Advertise Here
| ||||
Advertise Here
| ||||
Advertise Here
| ||||
Advertise Here
© 2010 Designed & Hosted by V.I.P.Video Producers.com
| ||||
Advertise Here
| ||||
Advertise Here
Advertise Here
| ||||
Advertise Here
BusinessDirectory.com
Your Shopping Guide to Black Businesses & Professionals
ShareThis
There are more than 1 million black-owned businesses in the United States...Make sure your city is represented.
KEEP YOUR BUSINESS IN THE SPOTLIGHT AND IN THE BLACK!
Custom Display Ad
$19.99 - 1 year
Custom Display Ad
$19.99 - 1 year
Custom Display Ad
$19.99 - 1 year
Custom Display Ad
$19.99 - 1 year
Custom Display Ad
$19.99 - 1 year
Custom Display Ad
$19.99 - 1 year
Custom Display Ad
$19.99 - 1 year
It will be on your letterhead, your promotional materials, and website – anywhere your name appears in print.
Some businesses may do better to project a small, “hometown” or “mom and pop” feel, but others will do better with a larger, more corporate image. Service-oriented businesses often benefit by choosing a name that includes or describes what the business does.
Example: “Bright Electricians,” “Friendly Pet Sitters,” and “Caribbean Caterers,” are names that tell the consumer something about the business. “Bright Ideas,” Pet Lovers,” and Caribbean Feasts” are vague names that offer little information about what the business does.
2. Think About Advertising Potential: When consumers are looking for a product or service (particularly online) your name may be what draws them into your website instead of another’s. When choosing a business name think about who you are marketing to not just what you are selling.
Example: If you were looking for someone to restore a family heirloom would you be more likely to choose “Freida’s Heirloom Restorations” or “Value Heirloom Repairs?” And, if you wanted to donate clothing locally would you choose “The Children’s Clothing Charity of Northern Virginia” or “Kids Who Need Clothes?”
3. Choose a Name that Consumers Can Remember: The more obscure your business name is the harder it will be to remember. Since word-of-mouth advertising is still how many businesses get new customers using a name that is difficult to remember, pronounce, or spell isn’t good for marketing purposes. This is particularly true for Internet-based businesses and companies that rely on a website for sales.
4. Being Too Creative Can Hurt Your Business: While it may seem creative to misspell words it does not always work to your advantage. “Taste-tea Beverage Company” looks clever on paper but it still sounds like “tasty” when said aloud. Unless you have a business with a store front where people can see your name creative spellings like this may confuse potential customers. more
8 Tips for Naming Your Business
Name Your Business With as Much Thought as You Would Name a Child
1. Think About What You Want Your Business Name to Convey: Your company name is a critical part of your overall identity and should reflect something important about who you are or what you do.
